Geoff Sauer is an assistant professor in the Rhetoric and Professional Communication Program in the English Department at Iowa State University. Don't believe it? Ask Wikipedia, then.

His research studies the history of publishing, particularly the recent history (for the most part, post-1979) in all variety of media (including music, film, video and software distribution, as well as traditional monographs and serials). He teaches courses in rhetorical theory, multimedia production, intellectual property and cultural theory. This work has led him into his research in usability, user-centered design, user experience design and interaction design.

He is the director of the EServer, a nonprofit online publishing venture in the arts and humanities (by some estimates, the most visited humanities website in the world). It has 227 editors, organized into fifty collections to publish over 35,000 works to approximately two million readers per month. It hosts a variety of online resources, including websites about American culture (such as Bad Subjects and Cultural Logic), literature (such as The David Mamet Review and The Thoreau Reader), art (such as Cultronix), and technical and professional communication (such as The EServer Technical Communication Library). His work with online publishing dates back to 1990, and has led him recently into the study of content management systems and the rhetorical and design theories implicit within SGML-derived publishing standards (such as XML, XSLT, XPath and XHTML).

He is also the director of the ISU Studio for New Media, an interdisciplinary research institute organized to support, further, and coordinate work with digital media currently done by individuals across multiple departments at Iowa State University.

He isn't quite the egomaniac this website would make him appear. Not really. He wouldn't ordinarily design a website with his name in large bright letters on every page. It's just that recently, while teaching a course on web design, students pointed out a similarity between a colorized, embossed, drop-shadowed, 96-point version of his first name while working in class on Photoshop and a certain well-known Internet search engine's logo; the rest of this site seemed to follow from there quickly, and he hasn't had time yet to reconsider – and think better of – it.